SEO Strategies That Drive Revenue

SEO in 2024 is... confusing

For one, it’s always been a bit of a mystery for anyone who doesn’t focus on it. You know it’s important and it can be a super valuable marketing channel, but you don’t know exactly how it works. And this means you have to trust other people to do it for you and do it well – even though you’re not sure how to assess their impact on actual business outcomes.

Meanwhile SEO is getting even more confusing in the age of AI. Both because of how people use AI to generate content and because of how Google search itself is changing. And it’s certainly true that there are increasing risks in SEO. But that doesn’t mean it’s dead.

Dark social is very real. That doesn't mean SEO is dead.

Imagine this:

1. You sell financial analysis software to enterprises.
2. A VP of Finance at Acme finds an insightful LinkedIn post or podcast interview w/ your CEO. She Slacks it to her team saying “we gotta learn from this guy”.
3. A member of her team later Googles “how to forecast revenue in SaaS”. An article from your company sits at result #3. Because they remember the name of your company from your CEO’s content, they click on your article instead of the other options.
4. Your article does a great job explaining revenue forecasting, so they sign up for your email newsletter.
5. Three months later they click a button in the newsletter to book a demo, and you’re off to the races 🎉

Let's be specific: SEO needs to drive revenue.

If you’re an agency trying to retain your clients or a GTM leader picking channels to focus on, your job is to drive revenue. That means you cannot afford marketing tactics that produce vanity metrics. Traffic just ain’t it.

But traffic… from your ICP… to content they like… that convinces them to opt in to further communication… which builds trust and generates interest in your solution… that IS it.

What we do.

Search to Sale will help you:

• Map the entire keyword space for your industry and rank these keywords to elevate the ones that are high intent and winnable for you.
• Group your target keywords into clusters, so you can plan content around topics, not terms.
• Programmatically monitor all your content.
• Think about SEO like a CFO. That means measuring success based on engagement and conversion, not just traffic.
• Figure out which existing content needs to be optimized, and when to focus on traffic vs engagement vs conversion.
• Target the top 3 positions in Google because they’re most likely to get clicks (duh) and get cited by generative AI. This is how we future-proof your content.